Which Wolf is Winning?
May 12, 2025
Written by Susan Kuepfer
I have been thinking about writing this note for a long time. However, three recent interactions with some fantastic clients made me realize I need to do this now!
Self-doubt, lack of self-love, and acceptance are some of the biggest inhibitors of potential in the people I meet. I have seen it in myself, and I see it again and again in great, fantastic managers whom I have the honour and privilege to coach. This story hit me between the eyes… I hope it does something for you too.
You can find similar versions of this Cherokee fable on the internet and YouTube.
The Tale of Two Wolves
A grandfather is sitting with his grandson around a fire one night, and the grandfather is explaining a lesson for life. He says…
“There are two wolves in all of us. One is the evil wolf of self-doubt, greed, anger, jealousy, and hate. The other wolf is the good wolf of love, harmony, serenity, peace, and virtue. The two are continually fighting to have control of us.”
The grandson, eager to hear the end of the story, asks, “Grandfather, which one wins?”
Grandfather answers, “The one we choose to feed.”
So, my question to you is: Which one are you feeding?